You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time around your buyer persona's pain points.
Blogging | Content Strategy | Social Media
Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.
Forms | Meetings | Messages |CRM
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to makes sure you’re closing the right leads at the right time, faster and easier.
Pipeline Management | Lead Nurturing | Email | Predictive Lead Scoring
The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.
Smart Content | Conversations
The first stage of inbound marketing is to create a strategy with smart goals, understanding user behavior, solve problems, and connect with customers.
The second stage of inbound marketing is to quickly launch a website that looks and performs better than what you have today, but not the final product. It serves as the foundation to collect real-user data for future optimization.
The third stage of inbound marketing is collecting user data and identifying the high-impact actions and making iterations of data-driven optimizations in order to grow your business. Rinse-and-repeat.
Growth-Stack Design is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.