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The Inbound Design Methodology
"Growth-Stack Design"


USER ENGAGEMENT TIMELINE
See how every contact is engaging, and interacting with your website. Gain a deep understanding of your user to make better decisions by seeing exactly how every user is interacting with your content. Leverage integrations, such as Wistia, and GoToWebinar to see how engaged your users are.

Contact Record

 

PERSONALIZE FOR THE VISITOR
Your visitors aren't one-size-fits-all. Your website shouldn't be either. Create a personalized website experience for specific visitor behaviors, segments, and/or personas. HubSpot Smart Content lets you personalize based on any field in your contact database, and also conditions such as location and device.

 Smart Content Contact List   Smart-Content-Anonymous-Conditions    Based_on_Country-GDD

 


LEARN FROM YOUR USERS

Collect user feedback to help inform decisions and boost results HubSpot forms can also double as an easy, drag-and-drop way to create user surveys. Even better? Once they fill out a form, you can personalize content for them based on their contact record to increase retention.

Progressive Profiling

 

SPEND YOUR TIME WISELY
Focus on improving results, not worrying about updates and maintenance Our hosted, yet flexible website platform is built to allow you to spend your time making improvements to your website, instead of wasting time updating plugins. Powerful right out-of-the-box, the HubSpot website platform is build with a dedicated CDN, firewall, included SSL, and built upon a BootStrap responsive grid.

Responsive All

 

KEEP 'EM COMING BACK
Build a sticky website that keeps bringing visitors back HubSpot automation tools help continuously engage and drive visitors back to your website.

Branching Logic

 

TRANSFER, ITERATE, AND PROGRESS
Seamless data-sharing between marketing, and sales Working from the same user contact record, and the same tools at your fingertips, it's easy to transfer what you've learned into your marketing and sales efforts.

Build_a_list

 

TARGET & REPORT ON USER BEHAVIOR
Learn what pages or custom-events are contributing to revenue and conversions, and which are not. HubSpot Attribution and event reporting allows you to track all your key metrics from the same platform so you can shorten the Growth-Driven-Design feedback loop, and improve your marketing. (Available in HubSpot Enterprise.)

Pages Attribution Reports

 

TARGET & FIND HIGHEST PERFORMING VARIATIONS
Test and iterate on content - In HubSpot Enterprise you can test variations of content to find out what works, and what doesn't. Test any on-page elements like text, images, and more.

AB_Testing-_A_Variation

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